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Wednesday, October 30, 2019

Dependence of Man on the Environment Essay Example | Topics and Well Written Essays - 2500 words

Dependence of Man on the Environment - Essay Example As human beings it is our responsibility to take good care of our nature and our environment. Some people also argue that environment has been created for man and he can use it in any way he wants to. Both have become banners for different power bases, making the arguments itself almost irrelevant. Human beings have the ability to use their actions in a positive way which can be useful for both the environment and their own selves. The idea of working with environmental circumstances rather than trying to control the surroundings must be the motivating idea behind any changes in the relationship with mother earth. Dependence of man on environment is a two-way link; helped in essence by the input that man has manifested within the reigns of the environment itself. The clear cut methodology for having an environmental friendly atmosphere is dependent on the actions (and inactions) of man alone. The development of new and advanced technologies is based on the idea that man can control nature to some extent and thus use it for his defensive ideologies. These changes can range from weather maps to electronic meters, and natural disasters to the natural development of the human race itself. For example, one of the most common motivating factors behind technological development is the environmental aspect of isolated expanding human populations which is, of course, war. Mankind was made and has always been supported by the environment. Both the Bible and the theory of evolution agree with this fact nonetheless. According to Bible, God has created this world and produced human beings. He is the one to have sent Adam as the caretaker of the world as well as its environment. The theory of evolution says that man appeared because he occupied a niche in the environmental scheme of things. The Bible and the theory of evolution agree on other issues as well. They both have concluded t hat mankind can only survive if it cooperates with the environment that exists

Monday, October 28, 2019

NET framework and common language runtime Essay Example for Free

NET framework and common language runtime Essay The . NET framework is a component of Windows that enables the running of more advanced applications and XML Web services (DePetrillo, 2002). One of the main aim of coming up with this framework is to enable applications to have a consistent object-oriented programming methodology. It is also useful in that it eliminate software deployment and the execution of code safely without problems of scripting and interpreted environments. Microsoft. NET is also referred to as Windows DNA, it was a Microsoft’s previous platform used for developing all enterprise applications. It includes a variety of proven technologies which are in the production they include Microsoft Transaction Server (MTS) and COM+, Microsoft Message Queue (MSMQ), the Microsoft SQL Server database. Common Language Runtime provides the . NET framework applications an environment to execute. These language runtime includes common type system Just-in-time compiler, manages memory and gives compiler the security required. Design of . NET and Common Language Runtime (CLR) The design of . NE framework gives of room for interoperability. .NET frameworks have a way of allowing applications which were developed in the framework to still operate in environments outside of . NET environment. The ability to access COM components is made possible by . NET developers which are in the SRIS and the System Services namespace. With this platform, communication between old and new applications is increasing and is becoming a reality. The design of . NET and CLR also allows for security implementation for applications. .NET has two features for security for their mechanisms for security. These two features include validation and verification, and Code Access Security. The latter feature uses the association with specific assembly (DePetrillo, 2002). Normally, the assembly source acts as the evidence regardless of whether they are installed on the local machine or has been downloaded from the Internet. This mechanism uses evidence to determine permissions that are given to the code. With other code, they can demand that calling code be given a specific permission. This demand normally enables CLR to countercheck the permissions; called call stack walk. This is a situation whereby for every assembly of each method in the stack is scrutinized for the required permissions. An exception is thrown if an assembly does not have the right permissions. When an assembly is launched, the CLR performs very many tests. Two of the tests include validation and verification. The verification purpose is to check if the code will do anything which is not safe. Also, . NET framework uses appdomains to isolate code running in a process (DePetrillo, 2002). The appdomains help when there is a crash in a system. In case one application crushes in a system, the other applications within that system will not be affected. An example of security problem is the buffer overflows. This is taken care of with the use of . NET framework. The stability of . NET is assured because it brings with it the end of manual memory management. The . NET framework does memory management by itself thus freeing the user the burden of doing this. The memory that was allocated for instantiations of objects meant for . NET is done contiguously from memory heap. This heap is normally managed by CLR. The . NET also manages garbage collection. This is done by the garbage collector which is compacting and non-deterministic. Memory leakage is an example of stability issue that is solved with the use of . NET framework. The last design feature added to . NET and CLR is the addition of class libraries. These libraries help in maintenance of the applications because one does not have to create applications afresh. Someone seeking to add some more functionality to their applications or do some maintenance will just use the class libraries available at their disposal to achieve all these. The class libraries is a collection of thousands of interfaces, classes, structures and enumerations that are aimed at adding functionality of core system and application services in order to ease programming. There are various classes that someone can use to manipulate the file system. For example there are classes to manipulate XML files, classes to manipulate databases, and serialize objects. In addition to the availability of vast collection of libraries in . NET, the user also has the capability of creating their own classes which they can use in many applications (DePetrillo, 2002). Advantages and disadvantages of . NET Framework Microsoft. NET offers a variety of features such as the time-to-market which are not found in others like the J2EE. It gives a fairly complete solution from the single vendor-Microsoft which may lack some higher end features. With the Microsoft. NET there is one place to get similar information since there is no question of what is the shared context repository. There is an established passport which is an active system. Microsoft. NET gives one the language neutrality when coming up with their new eBusiness applications thus allowing one to view other languages as one application. The cons It does not support a true web services since it lacks the support for ebXML. Microsoft. NET does not give tactics for improving the performance thus not allowing the developers to introduce errors into their systems. It requires qualified developers who are well educated and can handle more hand-holding. It is difficult to maintain since the . NET supports Win32 only in which a large number of machines are required. Microsoft. NET web services are not interoperable with the present industry standards since their BizTalk framework has proprietary SOAP extensions which do not support ebXML. References DePetrillo, B. A. (2002). Think Microsoft. NET. Que.

Saturday, October 26, 2019

Freedom of Speech: My Version and Theirs :: Argumentative Persuasive Argument Essays

Freedom of Speech: My Version and Theirs The First Amendment has led Americans to believe in a hallowed sense of freedom that does not exist; freedom of speech. Freedom of speech in this country has never been absolute. You can't yell fire in a crowded theater, solicit bribes, make terrorist threats, slander another, intentionally inflict emotional distress or be obscene in public (Dickerson). What Americans do have a right to is their opinion and the means by which to express it, no matter if the opinion is favorable or not. There are some advocates who champion for restrictions on unfavorable speech, like violent or racist remarks. And though the intentions behind such beliefs are made in good faith, it is unrealistic to believe the mission of filtering out racist speech could be completed without catching in the same net all kinds of other speech that is considered "OK" (Lawrence III 514). I firmly believe that a government that tells its citizens what is appropriate to say will soon be dictating what they may think also, and by that, it is unlawful for the government to regulate racist or violent speech. By doing so the government would intrude on students' creativity and learning process, would set illusive restraints on racist behavior, and undermine the Constitution at whole. To begin, government censorship and the student learning process are an incompatible combination. In any efforts the government might make to protect students from bad ideas, the students are deprived of the right to make up their own minds and form opinions. They are also deprived of creative freedom if their work is reflected by the fear of being censored or punished for their writing. How will students learn to identify and cope with bad ideas or negative arguments if they are not exposed to them or allowed to expose their opinion on them? (Hentoff 517). A case in Blaine, Wash., validates such a point. 16-year-old James Lavine was expelled because he wrote a poem. Though Lavine was never involved in much trouble in school, never showed a short-fused temper, never showed desire to inflict harm on animals or start fires, and never showed interest in weapons or bombs, Lavine was expelled because his poem described a murder (Tisdale).

Thursday, October 24, 2019

Lydia Marie Child Essay -- Research Papers

Lydia Marie Child Lydia Marie Child was born on February 11, 1802 and died on October 20, 1880. During her life she wrote in many forms and on various topics, but Lydia was more than just a writer. She wrote short stories, biographies, science fiction, serialized fiction, children’s literature, historical novels and antislavery literature (Karcher 6). She was also a journalist and a feminist, and wrote about the American Revolution and Native Americans. She helped Harriot Jacobson escape slavery, encouraged reform and was an abolitionist. But, before she could help others, Lydia had to fight for her own right to advance and succeed. Lydia was born in Medford, Massachusetts, as the sixth and youngest child of Convers and Susannah Francis. Susannah died when Lydia was twelve, and she was sent to live with a married sister until the age of nineteen. Although Mr. Francis encouraged the intellectual advancement of his sons, he discouraged his daughter, Lydia, from her fondness for books (Myerson 5). Lydia continued to read and learn, without her father’s encouragement or help, an...

Wednesday, October 23, 2019

Joseph Conrad was ‘a bloody racist Essay

This is the quote – ‘The conquest of the earth, which mostly means taking it away from those who have a different complexion or slightly flatter noses than ourselves, is not a pretty thing when you look into it too much’ This, I believe effectively tars conlonialism and conquest with the same brush as he is describing colonialism while saying conquest. I feel he is saying that the two are indestinguishable and that anybody who can define them is stuck on ‘the idea’ he goes on to mention – ‘†¦ belief in the idea – something you can set up, and bow down before’ I think he is saying that as long as people can hide behind the idea of colonialism and tell it apart from conquest they are happy but in essence the two are the same. Conrad might be saying that although we live in a civil age we are no different to the Roman conquerors. I believe this shows that Conrad is not racist as he is saying that ‘taking away’ the earth ‘from those who have a different complexion or slightly flatter noses than ourselves’ is wrong. This is a very anti-racist statement and Conrad would have been saying something way ahead of his time. Marlow is a mouthpiece for Conrad in the sense that they have experienced the same things to the extent where even the characters names are the same – When in the Congo, Conrad took over a steam boat formerly captained by a man called Frieslieben (Fresleven in the book), and he had to go and retrieve a man called Kurtz (same name, also in the book). – In another book when asked of the likenesses between him and Marlow he said. ‘It is experience pushed a little (and only very little) beyond the actual case for the perfectly legitamate†¦ ‘ I think that any reader thinking that Marlow and Conrad are one and the same would be virtually correct. This means in my view that any likenesses and quotes that Marlow does or says can be directly linked to what Conrad believes in, therefore it is not a factor of how similar the two are as I see them as one entity. When Heart of darkness first come out in 1899 (serialised in Blackwood’s magazine) it was in an age where the western world was scrambling to colonise many African countries, where England was fighting a second Boer war and were supreme in North Africa, and it was a time when Joseph Conrad was putting his reputation and respect as an author on the table. His contemporaries could easily have dismissed his book as modernistic drivel and slated him for his uncontemporary views. In this light we see that Conrad’s book was way ahead of its time, exploring racism and both physical and mental journeys – into the congo and into one’s self. I believe it could be said that Conrad was not racist even if there is an inkling of racist assertions in Heart of darkness because this racist view was accepted at the time, this can be said of his usage of the word ‘nigger’ in his novel (one of his earlier novels even had the word â€Å"nigger† in its title – â€Å"the nigger and the narcissus† 1897) but as this was regularly used at the time it can be wavered as it didn’t have the effect it does in today’s society when spoken. Apart from this I think it is clear that Joseph Conrad did not conform in a racist society and had seen the horror and pure incorrectness of colonialism first hand. I have shown that Conrad and Marlow are one and the same and have been led to the conclusion through close reading of the opening of heart of darkness that Conrad is not, as Chinua Achebe states, ‘a bloody racist’. In fact I believe the opposite statemen could be made – â€Å"Conrad was a minority voice speaking out against racism through his character Marlow in a time where racism was rife†. I believe I am right because the evidence against Conrad is scarce and what little textual evidence there is can mostly be put down to ignorance which in my opinion can be let go, due to the fact that his overall message is an anti-racist one. I feel people who think that Joseph Conrad is racist based on Heart of darkness is wrong because of the reasons stated. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Joseph Conrad section.

Tuesday, October 22, 2019

The Aufbau Principleâ€Definition, Rules and Exceptions

The Aufbau Principle- Definition, Rules and Exceptions The Aufbau principle, simply put, means electrons are added to orbitals as protons are added to an atom. The term comes from the German word aufbau, which means built up or construction. Lower electron orbitals fill before higher orbitals do, building up the electron shell. The end result is that the atom, ion, or molecule forms the most stable electron configuration. The Aufbau principle outlines the rules used to determine how electrons organize into shells and subshells around the atomic nucleus. Electrons go into the subshell having the lowest possible energy.An orbital can hold at most 2 electrons obeying the Pauli exclusion principle.Electrons obey Hunds rule, which states that electrons spread out before they pair up if there are two or more energetically equivalent orbitals (e.g., p, d). Aufbau Principle Exceptions Like most rules, there are exceptions.  Half-filled and completely filled d and f subshells add stability to atoms, so the d and f block elements dont always follow the principle. For example, the predicted Aufbau configuration for Cr is 4s23d4, but the observed configuration is actually 4s13d5. This actually reduces electron-electron repulsion in the atom, since each electron has its own seat in the subshell. Aufbau Rule Definition A related term is the Aufbau Rule, which states that the filling of different electron subshells is by order of increasing energy following the (n 1) rule. The nuclear shell model is a similar model that predicts the configuration of protons and neutrons in an atomic nucleus.

Monday, October 21, 2019

Life in the Mesopelagic Zone of the Ocean

Life in the Mesopelagic Zone of the Ocean The ocean is a vast habitat that is divided into several regions inclusive of the open water (pelagic zone), water near the ocean floor (demersal zone), and the ocean floor (benthic zone). The pelagic zone consists of the open ocean excluding areas near the coasts and sea floor. This zone is divided into five major layers marked by depth. The mesopelagic zone extends from 200 to 1,000 meters (660-3,300 feet) below the surface of the ocean. This area is known as the twilight zone, as it sits between the epipelagic zone, which receives the most light, and the bathypelagic zone, which receives no light. The light that reaches the mesopelagic zone is dim and does not allow for photosynthesis. However, distinctions between day and night can be made in the upper regions of this zone. Key Takeaways Known as the twilight zone, the mesopelagic zone extends from 660s include fish, shrimp, squid, snipe eels, jellyfish, and zooplankton. The mesopelagic zone experiences significant temperature changes which decrease with depth. This zone also plays an important role in the cycling of carbon and maintenance of the oceans food chain. Many of the mesopelagic animals help to control the numbers of upper ocean surface organisms and in turn serve as sources of food for other marine animals. Conditions in the Mesopelagic Zone The conditions in the mesopelagic zone are more harsh than those of the upper epipelagic zone. The low levels of light in this zone make in impossible for photosynthetic organisms to survive in this ocean region. Light, oxygen, and temperature decrease with depth, while salinity and pressure increase. Due to these conditions, little resources for food are available in the mesopelagic zone, requiring the animals that inhabit this area to migrate to the epipelagic zone to find food.   The red line in this illustration shows a typical seawater temperature profile. In the thermocline, temperature decreases rapidly from the mixed upper layer of the ocean to much colder deep water in the thermocline (mesopelagic zone). National Oceanic and Atmospheric Administration The mesopelagic zone also contains the thermocline layer. This is a transition layer where temperatures change rapidly from the base of the epipelagic zone through the mesopelagic zone. Water in the epipelagic zone is exposed to sunlight and rapid currents that distribute warm water throughout the zone. In the thermocline, the warmer water from the epipelagic zone mixes with the cooler water of the deeper mesopelagic zone. The thermocline depth varies yearly depending on global region and season. In tropical regions, thermocline depth is semi-permanent. In polar regions, it is shallow, and in temperate regions, it varies, usually becoming deeper in summer. Animals That Live in the Mesopelagic Zone Anglerfish (Melanocetus murrayi) Mid-Atlantic Ridge, North Atlantic Ocean. Anglerfish have sharp teeth and a luminescent bulb that is used to attract prey. David Shale/Nature Picture Library/Getty Images There are a number of marine animals that live in  the mesopelagic zone. These animals include fish, shrimp, squid, snipe eels, jellyfish, and zooplankton. Mesopelagic animals play an important role in the global carbon cycle and oceans food chain. These organisms migrate in massive number to the oceans surface at dusk in search of food. Doing so under the cover of dark helps them to avoid daytime predators. Many of the mesopelagic animals, like zooplankton, feed on phytoplankton found abundantly in the upper epipelagic zone. Other predators follow zooplankton in search of food creating a vast ocean food web. When dawn arises, the mesopelagic animals retreat back to the cover of the dark mesopelagic zone. In the process, atmospheric carbon obtained by consumed surface animals is transferred to the ocean depths. Additionally, mesopelagic marine bacteria also play an important role in global carbon cycling by capturing carbon dioxide and converting it to organic materials, such as pr oteins and carbohydrates, that can be used to support marine life. The animals in the mesopelagic zone have adaptations to life in this dimly lit zone. Many of the animals are capable of generating light by a process called bioluminescence. Among such animals are jellyfish-like creatures known as salps. They use bioluminescence for communication and to attract prey. Anglerfish are another example of bioluminescent deep-sea mesopelagic animals. These strange looking fish have sharp teeth and a glowing bulb of flesh that extends from their dorsal spine. This glowing light attracts prey directly into the mouth of the anglerfish. Other animal adaptations to life in the mesopelagic zone include silvery scales that reflect light to help fish blend in with their environment and  well developed large eyes that are directed upward. This helps fish and crustaceans to locate predators or prey. Sources DallOlmo, Giorgio, et al. Substantial Energy Input to the Mesopelagic Ecosystem from the Seasonal Mixed-Layer Pump. Nature Geoscience, U.S. National Library of Medicine, Nov. 2016, www.ncbi.nlm.nih.gov/pmc/articles/PMC5108409/.  New Research Reveals Sound of Deep-Water Animal Migration. Phys.org, 19 Feb. 2016, phys.org/news/2016-02-reveals-deep-water-animal-migration.html.  Pachiadaki, Maria G., et al. Major Role of Nitrite-Oxidizing Bacteria in Dark Ocean Carbon Fixation. Science, vol. 358, no. 6366, 2017, pp. 1046–1051., doi:10.1126/science.aan8260.  Pelagic Zone V. Nekton Assemblages (Crustacea, Squid, Sharks, and Bony Fishes). MBNMS, montereybay.noaa.gov/sitechar/pelagic5.html.  What Is a Thermocline?† NOAAs National Ocean Service, 27 July 2015, oceanservice.noaa.gov/facts/thermocline.html.

Sunday, October 20, 2019

Womanist - Alice Walkers Term for Black Feminist

Womanist - Alice Walkers Term for Black Feminist A black feminist or feminist of color, according to Alice Walker, who first publicly used the term; someone who is committed to the wholeness and well-being of all of humanity, male and female.  Womanism identifies and  critically  analyzes  sexism, anti-black racism, and their intersection. Womanism  recognizes the beauty and strength of embodied black womanhood and seeks connections and solidarity  with black men. Womanism identifies and criticizes sexism in the African American community and racism in the feminist community. Origins Alice Walker introduced the word â€Å"womanist† into feminist parlance in her 1983 book In Search of Our Mothers Gardens: Womanist Prose. In the book, she cites the phrase â€Å"acting womanish,† which was said to a child who acted serious, courageous and grown-up rather than girlish. Many women of color in the 1970s had sought to expand the feminism of the Women’s Liberation Movement beyond its concern for the problems of white middle-class women. The adoption of womanist signified an inclusion of race and class issues in feminism. Alice Walker also used womanist to refer to a woman who loves other women, whether platonically or sexually. Walker used examples from history including educator and activist Anna Julia Cooper and abolitionist and womens rights activist Sojourner Truth. She also used examples from current activism and thought, including writers bell hooks and Audre Lorde, as examples of womanists. The term â€Å"womanist† is thus both an alternative to and an expansion of the term â€Å"feminist.† Womanist Theology Womanist theology centers the experience and perspective of black women in research, analysis, and reflection on theology and ethics.  The term arose in the 1980s as more African American women entered the theological field and questioned that white feminist and black male theologians spoke adequately to the particular experience of African American women. Womanist theology, like womanism in general, also looks at the ways in which black women are portrayed in inadequate or biased ways in the works of white women and black men. Quotes About Womanism Alice Walker: Womanist is to feminist as purple is to lavendar. Angela Davis:  Ã¢â‚¬Å"What can we learn from women like Gertrude Ma Rainey, Bessie Smith, and Billie Holiday that we may not be able to learn from Ida B. Wells, Anna Julia Cooper, and Mary Church Terrell? If we were beginning to appreciate the blasphemies of fictionalized blues women- especially their outrageous politics of sexuality- and the knowledge that might be gleaned from their lives about the possibilities of transforming gender relations within black communities, perhaps we also could benefit from a look at the artistic contributions of the original blues women.† Audre Lorde: But the true feminist deals out of a lesbian consciousness whether or not she ever sleeps with women. Yvonne Aburrow:  Ã¢â‚¬Å"The patriarchal/kyriarchal/hegemonic culture seeks to regulate and control the body- especially women’s bodies, and especially black women’s bodies- because women, especially black women, are constructed as the Other, the site of resistance to the kyriarchy. Because our existence provokes fear of the Other, fear of wildness, fear of sexuality, fear of letting go- our bodies and our hair (traditionally hair is a source of magical power) must be controlled, groomed, reduced, covered, suppressed.†Ã‚   Womanist Writings: A Selection bell hooks  Aint I a Woman: Black Women and Feminism. 1981.Walker.  In Search of Our Mothers Gardens: Womanist Prose.  1983.Paula J. Giddings.  When and Where I Enter: The Impact of Black Women on Race and Sex in America.  1984.Angela Y. Davis.  Blues Legacies and Black Feminism: Gertrude Ma Rainey, Bessie Smith, and Billie Holiday.  1998.Barbara Smith.  Home Girls: A Black Feminist Anthology.  1998.Nyasha Junior.  An Introduction to Womanist Biblical Interpretation. 2015.

Saturday, October 19, 2019

Gender Bias and Employment Discrimination Law Case Study - 78

Gender Bias and Employment Discrimination Law - Case Study Example If it is gender bias that we are concerned with, then that would imply distinguishing reactions towards two identical humans- identical in lifestyle, intelligence, competence, goals and many other factors - which the one distinction between them, which one is a male and the other is a female. This is exactly not a situation, which exists in our actual, real world. Practically, this fact makes it easier for females to internalize unfair criticisms as valid. If your work is discarded for a clearly bad reason, such as, it is because I am a woman, then you have no other way, but to dismiss the one who rejected them as biased, and; thus, not worth taking seriously. Â  I consider using experiments to tell which positions are fit for men and which are fit for women is a positive route to follow. At least we know that a study has been conducted by experts so the findings are reliable and the recommendations they give can be applied and the outcomes will be effective. However, I also feel that people should be allowed to hold various positions, not because of whether their bodies meet the physical and mental requirements, but due to their requirements. For instance, the women presented in the case study, she was very much willing and committed to working as a firefighter and furthermore, she did her work very well till the government decided to introduce new requirements that needed hopefuls to pass various physical tests in order to hold various positions that are considered manly.

Friday, October 18, 2019

Social Media Customer Service Tools Essay Example | Topics and Well Written Essays - 3000 words

Social Media Customer Service Tools - Essay Example The most common type of stakeholder that command the attention of most businesses are the customers, who may have varied needs, preferences, and interests due to their diverse backgrounds. Until recently, a vast majority of the corporate world embraced formal communication channel to connect with their customers due to the ethical principles and values upheld then (Gibson, 2012).  More often than not, they engaged their esteemed customers over customer toll-free telephone lines, mails, and face-to-face communication that involved verbal conveyance of the message. As time advanced, many companies upgraded to keep abreast of the changing technology using emails to perform customer care services. Although the use of emails as a customer service tool proved to be efficient, the advancement of technology led to the emergence of the social media sites that command great subscription globally with the middle aged not left behind. The introduction of smartphones and other internet-enabled devices has attracted huge interest the recent past, some of whom belonged to the corporate world or are stakeholders in one way or another (Solomon, 2012). Due to the large number of people subscribed to various social media sites, the sharing and dissemination of corporate information has simplified. This has enabled most companies catch up with their customers in the social media pages where consumers can either get information regarding the products and services they use, or may air their grievances in a responsible manner in real time (Carolyn & Parasnis, 2011). According to Gibson (2012), Consumers normally have a myriad of issues that they want sorted by their service or product... This essay approves that with technological advancements in the internet, a number of social media sites have emerged, each competing for the same clientele. In the recent past, the high number of internet users has seen the tremendous growth and popularity of major social media sites like Facebook, Twitter, and, YouTube with most corporates gaining interest in the social media to host their customer service. Social media is arguably the largest marketing forum for any prospective company due to the high number of users. Over the years, the popularity of social media has increased to the extent that even the mainstream media have adopted some of the social media pages for their advertisements and customer services. This report makes a conclusion that with the new trends technological trends especially in information communication technology, customer care service has taken a new dimension commensurate with the current trends. Customer service, being a focal point of every public relations department in the corporate world, has evolved over the years to keep abreast of the technological advancements. Although the launching of most the social media networking sites was with the intention that such sites would enable friends and colleagues to keep one another informed and updated, the corporate world has since followed suit in engaging their customers. This approach to customer service has its benefits and problems in equal measure. Overall, the use of social media to deliver customer service is both beneficial to the company and the customers.

Article Abstract Assignments Assignment Example | Topics and Well Written Essays - 250 words - 3

Article Abstract Assignments - Assignment Example The researchers used both the empirical method and the theoretical approach but their empirical research is limited and does not provide insight regarding the outcomes of holding major sporting events. The researchers figured out that certain times investment in a particular city’s infrastructure is over utilized and due to this other cities suffer. Secondly, host cities may end up investing more than the supply of tourists and they may face a loss. The researchers even figured out that tourists who come to watch the event can only help in covering the operational cost and not the infrastructure cost. Thirdly, the event can only attract short term tourism and in order to maintain the attraction of the region, more investment needs to be done. The researchers were successful in determining that investment in infrastructure should be done in compliance with the demand and they even provided insight that to keep attracting more tourists, new investments will be required so it inv estments conducted to attract tourist is not a onetime investment. The researchers lacked in conducted a long empirical research on providing details regarding the experiences of the tourists of such

Thursday, October 17, 2019

QUESTION What issues of the convention of ministerial responsibility Essay

QUESTION What issues of the convention of ministerial responsibility do the facts of the above scenario raise - Essay Example The office bearers are answerable to the parliament in general and the constitution of UK is strong enough to keep a check on everyone who has power and who is holding the offices in various ministries. To ensure the departments and governing bodies work properly, the government has a set of rules, and the responsibilities of these ministries are known to the general public. Thus if anyone goes against the norm, it is noticed and pointed out by the general public. The scenario created in the case is a very interesting one. First, the family minister who is supposed to protect the family unit and its respect is having an extra marital affair. Then the minister of social welfare is not willing to accept her fault and as a result lots of people are kept waiting for their social welfare funds. Thirdly, the prime minister simply finds it easy to ignore the no confidence vote!!! If for a moment one believes that this could happen in the UK government and House of Commons, it means that there practically would be no constitution to stop the powerful from destroying those who are powerless against them. Well, thanks heavens, this is not the case in general. The case is a piece of fiction which is too far fetched. In the past we do have examples of ministers who have abided by the rules and legislations provided to them by the constitution. Constitution for any elected government is the supreme authority. With the constitution in place, the ministers have the guideline for them to work upon. The Crichel Down Affair (1954) is one case that proves the importance of ministerial responsibility. : "Crichel Down was a piece of farmland in Dorset compulsorily bought by the government for defence use. Commander George Martin, son of the original farmer, wanted to buy the land back in the 1950s now that it was no longer used by the MoD. However the Ministry of Agriculture resisted, wanting to use the land for experimental farming in a time of rationing and agricultural development. However, Martin, a former equerry in the Royal Family, had very influential friends and stirred up much trouble in the local Conservative Party and government backbenches. There followed a public inquiry which criticized the department's decision and civil servants, especially their methods. It was seen as an example of an over-powerful state. Finally Dugdale announced that Martin could buy the land back and told the House of Commons he was resigning." Dugdale's resignation went down in history as an h onourable, even heroic, one: a minister taking responsibility for civil servant's actions. (http://en.wikipedia.org/wiki/Ministerial_responsibility) The issues raised by the scenario: Keeping this incident in view, the question that comes to my mind to carry forward this debate is that what are the measures taken by the government to ensure that the ministers are able to meet their responsibilities Is it just natural that the personal affairs of a minister can be a real concern in the dispensation of his or her public duties What are the ministerial ethics we are looking for Do the media have any role in pointing the faults of ministers out to them Also, we need to know if collective Ministerial Responsibility myth or a reality With reference to the scenario stated, an extra marital affair, which is specifically in the personal interest of the

Child Developmental theories Essay Example | Topics and Well Written Essays - 500 words

Child Developmental theories - Essay Example Three of the theories can help direct the physical and occupational therapy on children include Sigmund Freud and Erik Erikson’s psychoanalytic child development theories and Jean Piaget To begin with, the application of Freud’s psychoanalytic theory in physical and occupational theory can be of great value in the sense that emphasizes the importance of childhood experiences and events on development. Unlike other theorists, Freud focused mainly on the mental disorders, as opposed to normal functioning in child development. In his theory, Freud described child development in a series of psychosexual stages. The stages, according to Freud include oral, anal, phallic, latency and genital. In this regard, Freud noted that each of the stages require the satisfaction of a libidinal needs which can also play an important role during adulthood. Freud also found out that it is not easy for a child to complete each of the stages successfully and noted that a child would develop a fixation that would later impact adult personality and behavior. Therefore, understanding this theory might help physical and occupational therapists in applying effective therapies on childr en by taking regard their developmental stages and patterns. Another developmental theory that can be of value to therapists is Erik Erickson’s emotional psychological development theory. This theory was build upon Freud’s earlier works. Erickson identified eight important stages in a child’s development. According to Erickson, each of these stages is marred by a conflict that must be resolved in order for a child to develop emotionally and socially. In addition, he noted that each stage has both negative and positive outcome, though people tend to be at either ends of the spectrum. Erickson also noted that the failure of success in dealing with the crisis in each of the stages

Wednesday, October 16, 2019

QUESTION What issues of the convention of ministerial responsibility Essay

QUESTION What issues of the convention of ministerial responsibility do the facts of the above scenario raise - Essay Example The office bearers are answerable to the parliament in general and the constitution of UK is strong enough to keep a check on everyone who has power and who is holding the offices in various ministries. To ensure the departments and governing bodies work properly, the government has a set of rules, and the responsibilities of these ministries are known to the general public. Thus if anyone goes against the norm, it is noticed and pointed out by the general public. The scenario created in the case is a very interesting one. First, the family minister who is supposed to protect the family unit and its respect is having an extra marital affair. Then the minister of social welfare is not willing to accept her fault and as a result lots of people are kept waiting for their social welfare funds. Thirdly, the prime minister simply finds it easy to ignore the no confidence vote!!! If for a moment one believes that this could happen in the UK government and House of Commons, it means that there practically would be no constitution to stop the powerful from destroying those who are powerless against them. Well, thanks heavens, this is not the case in general. The case is a piece of fiction which is too far fetched. In the past we do have examples of ministers who have abided by the rules and legislations provided to them by the constitution. Constitution for any elected government is the supreme authority. With the constitution in place, the ministers have the guideline for them to work upon. The Crichel Down Affair (1954) is one case that proves the importance of ministerial responsibility. : "Crichel Down was a piece of farmland in Dorset compulsorily bought by the government for defence use. Commander George Martin, son of the original farmer, wanted to buy the land back in the 1950s now that it was no longer used by the MoD. However the Ministry of Agriculture resisted, wanting to use the land for experimental farming in a time of rationing and agricultural development. However, Martin, a former equerry in the Royal Family, had very influential friends and stirred up much trouble in the local Conservative Party and government backbenches. There followed a public inquiry which criticized the department's decision and civil servants, especially their methods. It was seen as an example of an over-powerful state. Finally Dugdale announced that Martin could buy the land back and told the House of Commons he was resigning." Dugdale's resignation went down in history as an h onourable, even heroic, one: a minister taking responsibility for civil servant's actions. (http://en.wikipedia.org/wiki/Ministerial_responsibility) The issues raised by the scenario: Keeping this incident in view, the question that comes to my mind to carry forward this debate is that what are the measures taken by the government to ensure that the ministers are able to meet their responsibilities Is it just natural that the personal affairs of a minister can be a real concern in the dispensation of his or her public duties What are the ministerial ethics we are looking for Do the media have any role in pointing the faults of ministers out to them Also, we need to know if collective Ministerial Responsibility myth or a reality With reference to the scenario stated, an extra marital affair, which is specifically in the personal interest of the

Tuesday, October 15, 2019

FORBIDDEN FRUIT A story by Fazil Iskander Essay Example | Topics and Well Written Essays - 500 words

FORBIDDEN FRUIT A story by Fazil Iskander - Essay Example However one day, his sister accepts pork from Auntie Sonya and goes ahead to eat greedily as well as torture her brother Fazil by the way she eats in a tempting way. This result in Fazil’s decision to torture her as well; a plan which greatly backfires and lands Fazil the ‘perfect student’ in the wrong books of his father. Fazil begins the story with a brief exp[lanation of the muslim laws and what it forbids:eating of pork as well as drinking of alcohol.Whereas eating of pork was strictly forbidden;drinking of alcohol was allowed without any restraint. Fazil goes on to narrate about his encounters with pork and the way it made him salivate as well as burn with desire. He had endless and wild dreams, fantasies as well as imaginations about how it would feel like eating pork. Though he had several opportunities of tasting and even eating it; he never for once broke the rule. He enjoyed the sweetness of self denial which also helped him overcome the pangs of desire.Fazil usually felt morally superior to his friends and much enjoyed acting mysteriously. In their neighborhood; lived a nurse by the name of Sonya and they fondly called her Auntie Sonya. Auntie Sonya had lost her first husband in the civil war; but had been married once again by uncle Shura, whom Fazil loved very much. Fazil frequently visited their house and each time he was offered pork and refused. Thus;†they often ate pork and had offered it to me before, but I always firmly excused myself-which for some reason rather amused Uncle Shura.†This clearly shows that Fazil was very serious about his Muslim religion and would never dare violate it. One day, Fazil’s sister joined him and was offered pork. After feigning hesitation for a short moment, she accepted the sandwich and started eating it. Fazil almost choked on his own tea on seeing his sister eating the pork. Fazil’s sister enjoyed it very much and did not seem to mind if there was anything wrong with it. This on the

How Our Culture Glorifies One Sex Over the Other in Dating Essay Example for Free

How Our Culture Glorifies One Sex Over the Other in Dating Essay In his musings A Note on Vulnerability and Responsibility, Hugo Schywyzer comments, Men, it seems, cant distinguish being wanted as a partner and being needed as a protector and provider. Women have always been held in high regard when it comes to dating. This is because women, through time, have always been viewed as weak and in need of protection. This view has carried over to our new era of woman empowerment and independence. These views have slowly changed over the decades though and beginning in the 1960s, women have slowly evolved into an equal partnership with men. These days, women and men earn their place in their relationships. The glorification is no longer automatic even while you are simply dating one another. Men have traditionally held the more responsible role of being mature and more understanding in a relationship. These days though, maturity and respect in a relationship are considered a two-way street where a dating couple would rather find a common middle ground rather than the man letting the woman have her way in the relationship. Although a womans decision is still glorified in terms in dating, women today tend to use their prerogative to find an outlet that they both will enjoy. It is no longer just a woman who must enjoy a date these days and the women prefer it that way. Although, the continually evolving area of dating has proven that women do not necessarily have to date. It is perfectly acceptable for women to opt for independence and remain single. Women no longer like being placed on a pedestal where men seemingly glorify them for the sake of their egos. Women no longer respond in a resigned manner to sexist treatment. Women will no longer accept that she is inferior and, judged to be mentally inferior to the male. Women feel respected these days when a man listens to what she has to say and considers her suggestions. Men seem to prefer a woman who shares her thoughts because the responsibility for dating enjoyment and relationship building no longer falls squarely on the mans shoulders. Consider my personal situation as an example. I work in the Armed Services and yet it does not affect my relationship with men. Instead of being threatened by my position, which used to be solely a mans job, most men who know me admire me for my courage and sense of duty and responsibility. These are traits that I carry over into my personal relationships that produces a smooth flowing and open line of communication and understanding with my partner. Since we both have input into how to improve our relationship, we have built a strong bond that cannot be questioned and need not be doubted. We are equals and partners in everything we do. These days, a man is no longer relegated to the protector and provider role. This evens out the responsibility in a relationship and allows the woman to ask her man to treat her as an equal while still being vulnerable and in need of protection. It can be said that men now treat women as their equal in every way even with the limitations set in place not by man, but by Mother Nature herself. Our culture no longer dictates that we glorify one sex over the other when it comes to dating. A woman no longer needs to pretend to be vulnerable and like a porcelain doll just to make the man feel strong. Men now get their glorification by living up to their commitments and vows in a relationship. Glorification of one sex over the other is no longer the norm. The bible lectures women to be submissive to their husband, that has not been the case for decades now. These days, women have the right to say no if she feels a situation is not right for her. Men can no longer assume for example, that when he says he is moving to another state, his girlfriend or wife will automatically go with him. Women these days have more things to consider like their jobs, family, friends unlike before when she was simply a stay at home person who was expected to do a mans bidding. M These days, a womans opinion is recognized as needed and therefore must be considered. Dating these days are based on totally new sets of rules based on woman empowerment and independence. Certain sports like soccer, golf, tennis, and basketball now have equivalent female leagues. While activities such as rock climbing, handy work around the house, and car repairs, which used to be the sole realm of men have seen a fair share of women accomplishing the same tasks without the hindrances one may have ordinarily expected. Responsibility of making a relationship, or even just a simple date, work is now a shared task that no longer glorifies or spotlights one sex over the other. This I further reinforced by the mass media of today with shows such as Sex at the City, Friends, Greys Anatomy, and Alias. All the women on these shows equal their male counterparts in every way. The barriers of social enjoyment have been torn down by these shows and empowered women to become an active participant in choosing their life mate. These shows encourage woman to take the initiative for dating or any other companionship activity provided that she is comfortable doing so. It is okay for a woman to be aggressive to a certain degree. A woman asking a man out on a date is no longer frowned upon since men can sometimes be just as shy as the woman when asking for a date. It is okay for a woman to change her own flat tire. It is no longer an issue if a woman has more intellectual know how than men. Women like these gain the respect of the significant other who glorify the woman who earned the right to be treated equally and not because tradition and society has dictated it to be that way. Society now dictates the women prove themselves if they want to be respected. Women have proven it many times over. Women are now leading and formidable figures in the fields that were exclusively for men in the past such as politics (Hillary Clinton senator), and business (Oprah Winfrey Mass Media). Outline of How Our Culture Glorifies One Sex over the Other in Dating Lead-in There is a belief that our culture glorifies one sex over the other when it comes to dating. Thesis These days our culture no longer glorifies one sex over the other in dating because all responsibilities and tasks are now a shared effort on the part of the man and woman. Conclusion: Be it a male or female, the dating couple want to earn the respect of their partner and earn the respect and glorification that is accorded to them as a productive significant other in the dating relationship. Works Cited: Hugo Schwyzer. November 03, 2005 A Note On Vulnerability and Responsibility. Retrieved January 4, 2007 from http://hugoboy. typepad. com/hugo_schwyzer/2005/11/on_a_more_serio. html

Monday, October 14, 2019

Analysis of Ryanairs Strategy

Analysis of Ryanairs Strategy Business Environment:- Strategy is the Scope and Direction of an organization over the long term: Which achieves advantages for the organization through its configuration of resources â€Å"Challenging Business Environment†, to meet the needs of market and Stakeholders expectations. Definition: Business Strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives www.rapid-intelligence-business-sucess.com Or A course of action including the specification of resources required, to achieve a specific objective http://dictionery.bent.com Strategic management or business strategy is a level of managerial activity under setting goals and over Tactics. It provides overall direction to the business enterprise and is related to the field of organizational studies. Strategic Strategic management or business strategy includes Formulation Evaluation Strategic Formulation:- Evaluation:- Evaluation is divided into 3 parts It is important to conduct a SWOT analysis to find out the Strengths, Weaknesses, Opportunities and Threats. SWOT analysis may require taking certain precautions needed. suitability Feasibility Acceptability www.en.wikipedia.org Strategies exist at different levels in any organization. Corporate Strategy Business unit strategy Operational strategy Corporate Strategy:- It is concerned with the overall purpose and scope of the business to meet stake holders expectations. This is the crucial level since it is heavily influenced by the investors in the business and acts to guide strategic decision making. Example of corporate strategy:- Lets take an example of GE. To make this clear, GEs corporate strategy is of inter relating business units. Consumer electrics, submarines, locomotives, light bulbs etc share some synergies and each part is a separate business unit. This is what corporate strategy about. Business Strategy:- This is concerned more with how a business competes successfully in a business market. It concerns strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc. Example of Business strategy:- For example, here I am taking Tesco supermarkets business strategy. Tesco is a UKs largest retailer and one of the top supermarket operators in the world plans to open a thousand strong chains of discount stores in the US. This expansion plan and strategy places it directly against the competitor retail giant Wal Mart. The US retail market is most competitive in the world. This is a fact well known to British retailers Sainsburys and marks Spencer which failed to attract US customers. Tescos Business Strategy in the US Healthy food, no waiting:- Fresh Easy stores: Tesco Started operations in the US by opening its Fresh Easy stores in Las Vegas, Los angels, San Diego and Phoenix. By 2010 Tesco plans to open 200 more outlets to expand the retail network. Tescos basic US stores will be similar to Europeans Discounters ASDA and LIDL though Tesco stores will be 75% smaller than most American super markets. Fresh Easy stores are about 10000 square feet are one third the size of a typical super market, but four times that of a convenience store. Tesco is adopting a hard discount model in the US. Tescos convenience stores modeled on the Tesco Express blueprint target US Grocers 7-Eleven and locallyrun stores. This case study covers the following issues. Asses Tescos globalization strategies Examine and analyze the entry and expansion strategies of Tesco in US Study how Tesco localized its retail practices in US Understand Tescos efforts to integrate its global best practices with local Strategies in US. Operational strategy:- Operational strategy is concerned with how each part of the business is organized to the deliver the corporate and business level strategic direction. Operational strategy focuses on resources, processes, people etc. Example:- Here I am giving the example of Ryan air, which is a biggest low cost European air line. Ryanair was the first low budget airline in Europe, modeled after the successful U.S. low cost carrier, Southwest airlines. Ryanair is one of the oldest and most successful low cost airlines of Europe. This case study on Ryanair highlights its low fares business model, its business strategies and operations. The case further incorporates the history and business description of Ryanair, its operations and challenges as a budget airline. Features and benefits of the low cost business model are also discussed. Ryanair won, the ‘Southwest of European Airlines in 2007. A year earlier, Ryanair hedged fuel and a performance to envy. Ryan airs passenger Grown in Millions. History of Ryanair:- Ryan airs initial efforts as a low cost carrier 1990 Restructuring at Ryanair The growth of Ryanair Analyzing the low cost business model Ryanair low fares strategy and standardized Operational model Advantages of using secondary or airports located outside city Low wage bills Ryanair.com and online bookings of tickets The easy jet challenge Ryanair failed merger bid and other controversies Ryanair/Aerlingus merger failure Ryanair and EU Some low fare carriers around the world Exhibit 1: Features and benefits of low fares business model Exhibit 2: Oil prices comparison, 1994 2009 Exhibit 3: List of approved and prohibited merges by the EU in the airline industry Exhibit 4: Comparative performance data of some major European LFA Exhibit 5: Map of the European Union Introduction to Ryanair: The ‘southwest of European airlines in 2007 Ryanair, Europes biggest low fares airline (LFA) reported its third quarter results for 2007 with net profits dropping 27 percent compared to a net profit of 48 million a year earlier. Ryanair cited poor market conditions, fuel costs and concerns on recession in the UK and many other European economies for its current performance and not so strong future profit expectations. With average winter fares dropping almost 5 percent its underlying net profit in the three moths to end December fell to 35 million Euros. Ryanair net profit figure excluded a one off gain of 12.1 million Euros arising from the disposal of 5 Boeing 737- 800 aircraft. History of Ryanair Ryanair was set up in 1985 and is one of the oldest and most successful low cost airlines of Europe. In fact, Ryanair was one of the first independent airlines in Ireland. Ryanair transformed the Irish air services market where other airlines like Avair failed to compete with the more powerful national carrier Aerlingus. Ryan airs initial efforts as a low cost carrier Ryan air began by offering low cost no frills services between Ireland and London. Ryan brothers Catlan, Declan and Shane Ryan were the founding share holders of Ryanair. Ryanair was set up with a share capital of just  £1, and a staff of 25. Tony Ryan, their father and the chairmen of Guinness Peat Aviation (GPA), an aircraft leasing company lent Ryanair its first airplane, a fifteen seater turbo prop commuter plane. Ryan airs first cabin crew recruits had to be less than 5ft 2ins. tall so as to be able to operate in the tiny cabin of aircraft Strategic Analysis:- Strategic analysis is all about the analyzing strength of business position and understanding the important external factors that may influence that position. The process of strategic analysis can be assisted by a number of tools, including: Scenario Planning: This technique that builds various plausible views of possible futures for a business. Scenario Planning or scenario thinking is a strategic planning tool used to make flexible long term plans. It is a method for learning about the future by understanding the nature and impact of the most uncertain and important driving forces affecting our world. Many of the regular methods for strategy development assume that the world in three to ten years time will not significantly differ from that of today and that an organization will have a large impact on its environment. Although the method is most widely used as a strategic management tool, it can also be used for enabling other types of group discussion about a common future. The thought process involved in getting to the scenarios have the dual purpose of increasing knowledge of the environment in which you operate and widening the participants perception of appropriate action plans can be considered. www.jisinfonet.ac.uk www.en.wikipedia.org Pest analysis: This is a technique for understanding business environment. Pest analysis stands for â€Å"Political, Economic, social and Technological analysis† and describes as a frame work of macro environmental factors used in the environmental scanning component of strategic management. Some analysts added Legal and rearranged the mnemonic to SLEPT. Inserting Environmental factors expanded it to PESTLE or PESTEL, which is popular in the UK. The growing importance of environmental or ecological factors in the first decade of the 21st century have given rise to green business and encouraged widespread use of an updated version of the PEST framework. Political factors are how and to what degree a government intervenes in the economy. Specially, political factors include areas such as tax policy, labor law, environmental law, trade restrictions, traffics, and political stability. Economic factors include economic growth, interest rates, exchange rates and inflation rate. Social factors include the crucial aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Technological factors include ecological and environmental aspects. Environmental factors include weather, climate and climate change, which may affect industries such as tourism, farming, and insurance. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. Market segmentation: A technique which seeks to identify similarities and differences between groups of customers or users. A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are most likely to purchase your offering. When numerous variables are combined to give an in depth understanding of a segment, this is referred to as depth segmentation. When enough information is combined to create a clear picture of a typical member of a segment, this is referred to as a buyer profile. A statistical technique commonly used in determining a profile is cluster analysis. Once a market segment has been identified and targeted, the segment is then subject to positioning. Positioning involves ascertaining how a product is perceived in the minds of consumers. www.businessplans.org Five forces analysis: A technique for identifying the forces which affect the level of competition in an industry. This analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products. Five force analyses looks at five key areas namely the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. Threat of entry: Economies of scale. Ex: the benefits associated with bulk purchasing 2) The high or low cost of entry Cost advantages not related to the size of the company Government action The power of buyers:- This is high where there a few, large players in a market Cost of switching between suppliers is low The power of suppliers:- Where the switching costs are high Power is high where the brand is powerful Customers are fragmented The threat of substitutes:- Where there is generic substitution Where there is product for product substitution Competitive Rivalry:- This is most likely to be high where entry is likely www.mareketingteacher.com Competitor analysis: a wide range of techniques and analysis that seeks to summarize a businesses overall competitive position. Competitor analysis is an important part of the strategic planning process. Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis has several important roles in strategic planning. To help management understand their competitive advantages or disadvantages relative to competitors. To generate understanding of competitors past, present and future strategies. To provide an informed basis to develop strategies to achieve competitive advantage in the future To help forecast the returns that may be made from future investments Competitor analysis is an essential component of corporate strategy; it is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called informal impressions. A common technique is to create detailed profiles on each of your major competitors. These profiles give an in depth description of the competitors background, finances, products, markets, facilities, personnel and strategies. Directional policy matrix: A technique which summarizes the competitive strength of a businesses operation in specific markets. This matrix measures the health of the market and your strength to pursue it. The result indicates the direction for future investment. The recommendation may be to invest, grow, harvest or divest. Most businesses have more than one product and operate in several markets. One effective approach to ensuring that objectivity has an input into such prioritization is the directional policy matrix (DPM). www.brs-inc.com Critical success factor analysis: A technique to identify those areas in which a business must outperform the competition in order to succeed. Critical success factors are the critical factors or activities required for ensuring the success your business. The term was initially used in the world of data analysis, and business analysis. Critical success Factor is the term of an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. A critical success factor is not a key performance indicator. CSFs are elements that are vital for a strategy to be successful. KPIs are measures that quantify management objectives and enable the measurement of strategic performance. The term was initially used in the world of data analysis, and business analysis. Critical success factors (CSFs) are tailored to a firms or managers particular situation as different situations to different critical success factors. Five key sources of CSFs The industry Competitive strategy and industry position Environmental factors Temporal factors Managerial position www.rapidbi.com SWOT analysis: This is a useful summary technique for summarizing the key issues arising from an assessment of a business â€Å"internal† position and external environmental influences. SWOT analysis is a strategic planning method used to evaluate the strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project identifying the internal and external factors that are the favorable and unfavorable to a convention at Stanford University in the 1960s and 1970s using data from fortune 500 companies. A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective driven SWOT analysis is ‘Strategic Creative Analysis (SCAN). Strategic planning, including SWOT and SCAN analysis, has been the subject of much research. Strengths: attributes of the person or company that are helpful to achieving the objective. Weakness: Attributes of the person or company that are harmful to achieving the objective Opportunities: External conditions that are helpful to achieving the objective. Threats: External conditions which could do damage to the objective. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. The SWOT analysis is often used in academia to highlight and identify strengths, weaknesses. Opportunities and threats. It is particularly helpful in identifying areas for development. Another way of utilizing SWOT is ‘matching and ‘converting. Matching is used to find competitive advantages by matching the strengths to opportunities. Converting is to apply conversion strategies to convert threats or weaknesses into strengths or opportunities. An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted a company should try to minimize or avoid them. Evidence on the use of SWOT SWOT analysis may limit the strategies considered in the evaluation. J.Scott Armstrong notes that â€Å"people who use SWOT might conclude that they have done an adequate job of planning and ignore such sensible things as defining the firms objectives or calculating ROI for alternative strategies. As an alternative to SWOT, Armstrong described a 5 step approach alternative that leads to better corporate performance. These criticisms are addressed to an old version of SWOT analysis that precedes the SWOT analysis described above under the heading â€Å"Strategic and Creative use of SWOT analysis†. This old version did not require that SWOTs be derived from an agreed upon objective. Example of SWOT analyses that do not state an objective are provided below under â€Å"Human Resource† and â€Å"Marketing.† Internal and external factors The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the companys unique value chain. SWOT analysis groups key pieces of information into two main categories. Internal factors: The strengths and weaknesses internal to the organization. External factors: The opportunities and threats presented by the external environment to the organization. Use a PEST or PESTLE analysis to help identify factors. The internal facts may be viewed as strengths or weaknesses depending upon their impact on the organizations objectives. What may represent strengths with respect to one objective may be weakness for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio results are often presented in the form of a matrix. SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than thinking about what is actually important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats. It is prudent not to eliminate too quickly any candidates SWOT entry. The importance of individual SWOTs will be revealed by the value of the strategies it generates. A SWOT item that produces valuable strategies is important. A SWOT item that generates no strategies is not important. Conclusion:- Here I am concluding that my assignment was completed. Strategy at different levels of management was explained including different methods like SWOT analysis, CSF, DPM, etc. I have tried my best to compete this assignment with the help of some online resources.

Saturday, October 12, 2019

Folklore in the Movies: An Analysis of Willow :: Comparison Compare Contrast Essays

Folklore in the Movies: An Analysis of Willow My research for this report began when I read Joseph Campbell's article "Departure" in which he discusses folklore; he outlines the course of action that a hero takes in an adventure. He describes the five steps the hero takes as "the call to adventure, the refusal of the adventure, use of supernatural aid, crossing of the first threshold, and the belly of the whale." After reading Campbell's criteria of an adventure, I decided to choose a movie and see how it ties into Campbell's outline of an adventure. The movie I chose was Willow and in this report I will note how it complies with Campbell's outline. Upon finishing Willow I was able to confirm that it did indeed fall into the five criteria in Campbell's article. In Willow Queen Bavmorda seeks control of the world, and she knows that an infant will be born with a mark on its arm and this infant will be able to stop her from gaining power. Therefore, she inspects every child that is born; upon discovering the child with the mark, she will promptly have it killed. One day Willow's children Ranon and Mims find a baby while playing in the river. This child happens to bear the mark for which Queen Bavmorda is searching. The children take the baby to their father. Willow takes the baby to the High Aldwin, and he tells Willow that the safety of the city depends on him and that the baby must be taken across the great river to the Dakini crossroads. This is Willow's call to adventure; it is "a blunder" of "the merest chance", and Willow is thrust "into a relationship with forces that are not rightly understood" (Campbell 1). As Campbell expresses in his article and as is apparent in most adventure movies, Willow is not completely convinced and willing to go on this trip to take the baby back to its homeland. Ranon reminds him of the dangers he may encounter on his way to returning the baby such as fairies, brownies, dragons, and trolls. Willow gets upset at Ranon for mentioning trolls because he knows how much he fears them. Willow is also reluctant to leave his wife and children. Kaiya reminds him that they have never been apart before, and it is apparent that Willow is experiencing feelings of guilt.

Friday, October 11, 2019

Technology Essay -- essays research papers

Providing Representations in Multiple Modalities Mathematica software enables students to see a graphical representation of any function. By changing equations or using different values for variables, students develop a deeper understanding of mathematics by viewing changes in the graphical representations. A key understanding in pharmacy education is that the action of drugs depends on the "fit" between particular molecules in the body and the molecular structure of drugs, in a kind of "lock and key" relationship. However, students often have difficulty visualizing molecules as three-dimensional objects. A pharmacy professor uses molecular modeling software to create self-paced assignments which require students to manipulate molecules, developing visualizing ability and understanding of drug-receptor relationships. (Contact: Dr. Marc Harrold) Drilling Students on Basic Concepts to Reach Mastery Software tutorials exist for many modern languages, enabling students to learn basic grammar through self-paced learning, exercises, and tests with feedback about their performance. HyperMap provides students with practice in interpreting geological maps. The software presents a series of regional maps with dominantly planar contacts, then asks students a series of interpretive questions on three-dimensional geology and geologic evolution of the region, providing immediate feedback on right and wrong answers. (Contact: Intellimation 1-800-368-6868) Facilitating Collaborative Activity among Students Classrooms of networked computers using software such as Daedalus enable students to spend class time doing group pre-writing exercises, electronically discussing controversial questions, and peer reviewing one another's writing. A computer conference is established among students enrolled in strategic management courses in Korea, Egypt, Finland, and the United States. Students discuss topics specified by the instructors, such as advertising and the environment. They also complete a team project such as finding a solution to a real-world environmental problem, with each team including students from each country. Seeing Interconnections among Concepts Victorian Web presents text and images of Victorian England. Students can explore how the social context, economics, religion, philosophy, visual arts, and literature of the period might be inte... ...ology. Why Use Instructional Technology? Students can be actively engaged in learning, leading to greater time on task and greater depth of knowledge Student learning can emphasize continuous improvement of a piece of work, a concept sometimes called "D.I.A.T." or Doing It Again Thoughtfully (Steven Ehrmann, final report of Project Flashlight) Students can work more collaboratively with one another Students can be given more practice with feedback Students can examine their existing conceptions and update or modify Learning materials can be provided to match the learning style of the learner Self-paced learning may be possible, with study and practice until the student reaches his/her "personal best" Classroom dialogue can extend beyond the time and space constraints of class time Students can learn by working on complex, open-ended, realistic (or real-world) tasks Faculty can restructure their role, using individual and peer-group work or technology for some purposes, thereby freeing time to make their unique contribution to student learning Perhaps most importantly, faculty find rethinking their teaching an energizing and regenerative experience!

Effective Persuasion Week Six Assignment

The author did a magnificent Job to persuade my thinking toward health care system in the United States that health care should be considered as a fundamental right to all U. S. Citizens. The author's essay was easy to follow, well constructed, and straight-forward to his topic sentence. Writer had a strong introduction, supportive points, and a conclusion. The author provided enough facts to support his [her argument regarding health insurance should be accepted as basic right for all theU. S. Citizens Just like education. Health care converges are very expensive that a normal person cannot effort. I like the fact he presented in his/ her writing that even citizens with health insurance will still end up paying out of their pocket. Insurance companies more concerns about their profits than providing health coverage. There is always a waiting list or have to wait in line to see a doctor even if you are covered by insurance. The entire U. S citizens have to stand up and fight for thei r rights.I also legalized that the author did not use any I statements, which means the author is not bias. That is true that having health care system to the U. S. Citizens will save many lives and courage the health of all Americans. I will be using feedback from Written to make my persuasive essay more effective. Wrestling's feedback helps to fix some of the common grammar errors such as leaving out commas, right words choices; using awkward construction such as â€Å"his/her†, spelling check, and much more can help me to make my persuasive essay more effective.Written also recommend avoiding using first and second person such as I and You in sentences. With the help of Written my essay will be grammar error free, which will sound much better when the reader will be reading it. My essay will persuade my audience every effectively. I will make sure my essay is error free and well constructed. I will be using all sorts of sentences types in my essay to ensure my audiences do not get bored or lose his/her interest while reading my essay. I will be providing strong facts and examples to support my topic sentence.To make sure my essay is not bias I will ensure not to use gender pronouns such as â€Å"he,† â€Å"she,† â€Å"him/her,† or any of these substitutions. Use of gender pronouns is awkward in academic writing and can divert the audiences from the point you are trying to make. To fix this dilemma I will be using plural nouns such â€Å"their† or â€Å"they. † I will ensure not to use â€Å"l† statement sentences such as â€Å"l think† or â€Å"l believe† to make my essay sound opinionated and ensure to provide both side of the stories so the audience do not think the my essay is biased. By Sizing

Thursday, October 10, 2019

The Immune System – Overview

We are surrounded by billions of bacteria and viruses. To many of them, a human being is like a walking smorgasbord, offering nearly limitless resources that they can use for energy and reproduction. Luckily for us, getting into the human body is not an easy task! From the point of view of these tiny organisms, a human is a bit like a fortress. The skin is thick and very hard to penetrate. In addition, the skin also produces a variety of substances that are harmful to invaders. Openings such as the eyes, nose, and mouth are protected by fluids or sticky mucus that capture harmful attackers.The respiratory tract also has mechanical defenses in the form of cilia, tiny hairs that remove particles. Intruders that get as far as the stomach are up against a sea of stomach acid that kills most of them. But in spite of our fantastic defenses, hostile invaders still manage to get through. Some enter along with our food, while others may sneak in via the nose. And, as we all know, many things can break through our skin. In everyday life we often receive cuts or scrapes, and every time this happens we face the risk of a full-scale invasion from bacteria or viruses.What is the magic, then, that keeps us healthy most of the time? When we receive a cut, and when invaders enter the body, cells are destroyed. The dying cells trigger an automatic response called inflammation, which includes dilated blood vessels and increased blood flow. An inflammation is the body's equivalent to a burglar alarm. Once it goes off, it draws defensive cells to the damaged area in great numbers. Increased blood flow helps defensive cells reach the place where they're needed. It also accounts for the redness and swelling that occur.Immune Cells: The Defense The defensive cells are more commonly known as immune cells. They are part of a highly effective defense force called the immune system. The cells of the immune system work together with different proteins to seek out and destroy anything forei gn or dangerous that enters our body. It takes some time for the immune cells to be activated – but once they're operating at full strength, there are very few hostile organisms that stand a chance. Immune cells are white blood cells produced in huge quantities in the bone marrow.There are a wide variety of immune cells, each with its own strengths and weaknesses. Some seek out and devour invading organisms, while others destroy infected or mutated body cells. Yet another type has the ability to release special proteins called antibodies that mark intruders for destruction by other cells. But the really cool thing about the immune system is that it has the ability to â€Å"remember† enemies that it has fought in the past. If the immune system detects a â€Å"registered† invader, it will strike much more quickly and more fiercely against it.As a result, an invader that tries to attack the body a second time will most likely be wiped out before there are any sympt oms of disease. When this happens, we say that the body has become immune. Bacteria and Viruses: Our Main Enemies | A virus needs a host cell to reproduce. | Now that you know a bit about our defenses, let's take a closer look at our primary enemies. Bacteria and viruses are the organisms most often responsible for attacking our bodies. Most bacteria are free living, while others live in or on other organisms, including humans.Unfortunately, many bacteria that have human hosts produce toxins (poisons) that damage the body. Not all bacteria are harmful, though. Some are neutral and many are even desirable as they fulfill important functions in the body. Bacteria are complete organisms that reproduce by cell division. Viruses, on the other hand, cannot reproduce on their own. They need a host cell. They hijack body cells of humans or other species, and trick them into producing new viruses that can then invade other cells. Frequently, the host cell is destroyed during the process. Pat hogens and AntigensIn daily life we might speak of viruses, bacteria, and toxins. However, when reading about the immune system you’ll often come across the words antigen and pathogen. An antigen is a foreign substance that triggers a reaction from the immune system. Antigens are often found on the surfaces of bacteria and viruses. A pathogen is a microscopic organism that causes sickness. Hostile bacteria and viruses are examples of pathogens The Immune System – in More Detail The immune system is one of nature's more fascinating inventions. With ease, it protects us against billions of bacteria, viruses, and other parasites.Most of us never reflect upon the fact that while we hang out with our friends, watch TV, or go to school, inside our bodies, our immune system is constantly on the alert, attacking at the first sign of an invasion by harmful organisms. The immune system is very complex. It's made up of several types of cells and proteins that have different jobs to do in fighting foreign invaders. In this section, we'll take a look at the parts of the immune system in some detail. If you're reading about the immune system for the first time, we recommend that you take a look at the Immune System Overview first (see link below).The Complement System The first part of the immune system that meets invaders such as bacteria is a group of proteins called the complement system. These proteins flow freely in the blood and can quickly reach the site of an invasion where they can react directly with antigens – molecules that the body recognizes as foreign substances. When activated, the complement proteins can | -| | trigger inflammation| | -| | attract eater cells such as macrophages to the area| | -| | coat intruders so that eater cells are more likely to devour them| | -| | kill intruders|Phagocytes This is a group of immune cells specialized in finding and â€Å"eating† bacteria, viruses, and dead or injured body cells. There are t hree main types, the granulocyte, the macrophage, and the dendritic cell. | The granulocytes often take the first stand during an infection. They attack any invaders in large numbers, and â€Å"eat† until they die. The pus in an infected wound consists chiefly of dead granulocytes. A small part of the granulocyte community is specialized in attacking larger parasites such as worms. | The macrophages (â€Å"big eaters†) are slower to respond to invaders than the granulocytes, but they are larger, live longer, and have far greater capacities. Macrophages also play a key part in alerting the rest of the immune system of invaders. Macrophages start out as white blood cells called monocytes. Monocytes that leave the blood stream turn into macrophages. | | The dendritic cells are â€Å"eater† cells and devour intruders, like the granulocytes and the macrophages. And like the macrophages, the dendritic cells help with the activation of the rest of the immune system.The y are also capable of filtering body fluids to clear them of foreign organisms and particles. | Lymphocytes – T cells and B cells | | The lymphatic system| The receptors match only one specific antigen. | White blood cells called lymphocytes originate in the bone marrow but migrate to parts of the lymphatic system such as the lymph nodes, spleen, and thymus. There are two main types of lymphatic cells, T cells and B cells. The lymphatic system also involves a transportation system – lymph vessels – for transportation and storage of lymphocyte cells within the body.The lymphatic system feeds cells into the body and filters out dead cells and invading organisms such as bacteria. On the surface of each lymphatic cell are receptors that enable them to recognize foreign substances. These receptors are very specialized – each can match only one specific antigen. To understand the receptors, think of a hand that can only grab one specific item. Imagine that your hands could only pick up apples. You would be a true apple-picking champion – but you wouldn't be able to pick up anything else. In your body, each single receptor equals a hand in search of its â€Å"apple. The lymphocyte cells travel through your body until they find an antigen of the right size and shape to match their specific receptors. It might seem limiting that the receptors of each lymphocyte cell can only match one specific type of antigen, but the body makes up for this by producing so many different lymphocyte cells that the immune system can recognize nearly all invaders.T cells T cells come in two different types, helper cells and killer cells. They are named T cells after the thymus, an organ situated under the breastbone. T cells are produced in the bone marrow and later move to the thymus where they mature. Helper T cells are the major driving force and the main regulators of the immune defense. Their primary task is to activate B cells and killer T cells. However, the helper T cells themselves must be activated. This happens when a macrophage or dendritic cell, which has eaten an invader, travels to the nearest lymph node to present information about the captured pathogen. The phagocyte displays an antigen fragment from the invader on its own surface, a process called antigen presentation. When the receptor of a helper T cell recognizes the antigen, the T cell is activated.Once activated, helper T cells start to divide and to produce proteins that activate B and T cells as well as other immune cells. | PARTS AND FUNCTIONS White Blood Cells * The smallest parts of the immune system are the myriad types of white blood cells that are responsible for demolishing malicious bacterial, viral and tumor cells. T cells serve as both managers and infection killers. They are responsible for activating and communicating with other types of white blood cells before destroying malignant cells like parasites and tumors. Natural killer cells directly attack virus cells and tumor cells such as lymphoma, melanoma and herpes.They work alone without communicating with other parts of the immune system. B cells work to produce antibodies that attach themselves to foreign cells as a sign to natural killer cells and T cells to attack and destroy. Bone Marrow * An essential aspect of the immune system–and the origin of all types of immune system cells–is red bone marrow. Bone marrow is a specific type of tissue that grows in the empty centers of bones. This tissue uses the process of hematopoiesis to manipulate its own stem cells into B cells and natural killer cells, as well as the foundational pieces of other immune ells like T cells. Once they are created, these cells migrate out of the marrow tissue and circulate through the blood stream to infection sites, other glands or around the body as general patrol entities. Thymus Gland* The foundations of T cells produced in the bone marrow, called thymocytes, leave the tissu e and travel to the thymus gland for completion. The thymus is a small gland located near the lungs in the upper torso. Thymocytes complete their maturation in the thymus through the process of thymic education, where each cell is developed and examined for maximum efficiency.Cells that are not strong enough to provide immune support are destroyed and absorbed by the thymus, while the successfully matured cells are excreted from the gland into the blood stream. Spleen The spleen, which is located on the left side of the abdomen just under the lung, is a blood filter that works to remove malignant cells from the blood stream. To assist in this function, it holds a significant store of B cells, T cells and natural killer cells to help eliminate any contaminants that are caught.The spleen also assists in immune function by holding a store of red blood cells and platelets that can be deployed as support for the immune cells in the event of an infection or wound. Lymph Nodes * Lymph node s, found throughout the body, are also integral parts of the immune system that filter tissue fluid for bacteria cells, tumor cells and viral particles. Like the spleen, lymph nodes are full of the various types of white blood cells that clean the lymph fluid before returning it to various areas of the body.Lymph nodes are located in the head, neck, arms, legs, abdomen and genital area of the human body and are connected through a network of afferent lymphatic vessels. In the event of an infection, white blood cells can use these lymphatic vessels to quickly communicate with other parts of the immune system. SKIN The skin is the largest organ in area. With the Langerhans cells in the lowest epidermal layers, it is equipped with specialized immunologically competent cells. The Langerhans cells play a central role in the skin's immune system and are an integral part of the body's total defence system.The body's own defence against microorganisms begins directly at the skin surface. Sp ecial fatty acids from the sebaceous glands (i) and the secretions of certain bacteria belonging to the physiological skin flora inhibit the growth of fungi and bacteria. Certain enzymes present in sweat (lysozymes) can destroy the cell walls of invading bacteria. If a foreign body passes this first line of defence – for example, due to skin damage – the skin's immune system responds. Many cells help fend off foreign bodies. Among these are cells – like the Langerhans cells – that are specific to the skin's immune system.

Wednesday, October 9, 2019

Hotel Industry in Songdo in South Korea Essay Example | Topics and Well Written Essays - 2000 words

Hotel Industry in Songdo in South Korea - Essay Example So in today's world of business amidst red ocean strategy, it is necessary to adopt appropriate marketing method to promote your business through various tools and techniques in order to attract more and more customers. (Kim and Renee, 2005)1 Singapore which is renowned international business hub known for its world class infrastructure facilities is also a growing tourist destination. In a study, it is identified that hotels of Singapore have adopted and integrated information technology into their marketing strategy which was successfully incorporated the technology into their marketing campaign. (Choon - Chiang Leong, 2001)2 Similarly Songdo International City which is touted as the next Asian business hub is attracting numerous international ventures to start their businesses of all types as the city provides best infrastructure, facilities along with diverse customer base. Songdo International City is planned in such a way that good portion of the place is given for the establishment of hotels only. (http://www.songdo.com) So the industries trying to open their hotel in Songdo city can ask nothing better than this. In order to support the decision of opening a new hotel at Song do and to decide on which strategic ma rketing method to use for the promotion of the hotel, two reputed hotels were selected for the purpose of interview. The present chapter consists of analysis of the interview through comparison of both the hotels strategy of approach towards marketing and how do they manage to attract customers. Data Analysis Rutherford and O'Fallon (2007) states that as strategic marketing is umbrella to lot many marketing methods, but strategic marketing for the hotel industry should be limited to its realms and genesis only. Further the argument of Fetch Waller was also highlighted by Rutherford and O'Fallon stating that definition of marketing should be broadened in order to include all the operational aspects of the hotel. Moreover Waller reiterates illustrated the relationship between marketing and operations as a continuing process without which the hotels cannot remain competitive. As hotels are 24/7 business, it is necessary to evolve , innovate and adopt new marketing strategy each and every time in order to stay in and above the competition. 3 The interviews were conducted in the marketing and sales department of two hotels situated in Songdo City namely 'Ramada' and 'Best Western Premier Songdo Park Hotel'. When asked about the motive behind establishing a hotel in Songdo city, both the personnel representing their respective hotels replied that the place is hub of business and will turn into Asia's next business hub that will attract lots of businesses, which means many more conglomerations, seminars, and other business related activities. (Interviewee Jang and Jang, 2009) So it is clear from the above details that it is a place where most of the business happens and target customers are the business organizations for the present and in near future as well. Regarding difficulties in establishing the business in Song-do, the Ramada hotel representative stated that the hotel is actually a takeover of the already established hotel with little bit of renovation but representative of the Best Western Hotel stated that they had to struggle to get the license for the casinos and other gambling games which limited their targeted customers to only business and tourists as casinos and gambling are not the integral part of the Korean culture. This statement

Tuesday, October 8, 2019

Market Microstructure Approach Essay Example | Topics and Well Written Essays - 2000 words

Market Microstructure Approach - Essay Example The above factors will therefore be important in answering the discussing whether the market microstructure to exchange rate has been a radical departure from the 1960's, 1970's and 1980's international macroeconomic models. This will involve assessing ach factor against a certain model thus noting the development undergone. For example, the economic growth under the monetary model of the 1960's was slow compared to the economic growth in the recent market microstructure approach. Combining these factors with the market exchange rate expectations will give us the current change value. According to the monetary model argues that relative price levels of any given two countries will provide the determinant to exchange rate. ( Obstfeld, M. and Kenneth, R, 1996) The real output level in a given country will also be a very important factor in assessing the models development; this is because it directly affects the price levels of certain goods and services. For instance, a rise in the United States output level with the other factors remaining constant will lead to a fall in the average prices in the US this will in return lead to the dollar appreciation. Past and future fundamental economic factors will matter a lot since the plays an important role of determining the future market expectations rate. Some of the traditional model of exchange rate includes asset market approach, mundell Fleming model orgarch model among others. They all had a shortcoming of failing to explain exchange rate movement's ion the long run. Mundell Fleming Model This theory was developed by Marcus Fleming and Robert Mundell in the 1960's. It was an extension of the LM model describing a small open economy. It gives the relationship between the nominal exchange rate and output of an economy in the short run. The model assures that under fixed rate regime an increase in government expenditure will shift the cure to the right. (Hamilton, 1994) This shift will increase the interest rate with the resultant effect being an appreciation of the exchange rate. In the fixed system framework the exchange will be controlled by the local momentary authority. The momentary authority stabilizes the exchange rate by using local currencies to purchase foreign currencies. This will in turn shift the LM curve in line with the direction of the IS shift, a thing that helps in lowering the exchange rate by increasing the supply of local currency in the market. However, a decrease in the government expenditure will shift the IS curve to the right. The shift will lead to a decline in the level of interest rate resulting to a depreciation of the exchange rate. (Hamilton, 1994) The central bank or relevant monetary authority will vary the money supply so as to realize a constant exchange rate level. Local authority adds its foreign reserves through increased purchase of foreign currencies using the local currency. this will lead to exchange rate appreciation.Incase it wants to depreciate the exchange rate the authority will use the foreign reserves to purchase its own currency to