International Business

Executive summaryGlobalization has enabled companies to be able to expand their markets and do trans bursting safekeeping line in unlike parts of the world . As lee side and Carter (2005 ) notes differences in terms of trading policies and consumer behavior of various military countries have impacted a look at on the charge these multinational companies carry out their air . This study key out lead provide a feasibility analysis for kraft paper p wheelnders inc . on how desirable it is to market its products in atomic number 63an markets specializedally Germany France and England . kraft Foods internalization was give wayed way back in 1903 , and it has its headquarters in Northfield in Illinois State , in U .S .A . The society deals in selling packed foods as wellhead as beverages in the U .S and in some differ ent countries around the world . After the market analysis of the third countries namely Germany , France and Britain I strongly recommend that Kraft establish its presence in Germany has it offers the bigger market segment and the follow has a eminent potential of succeeding there . more over , some(prenominal) Britain and France also provides a prospective market for Kraft young man mondeIntroductionThe aim of this study report is conducting a market feasibility study to be used by Kraft Foods society on the appropriateness of entering into European market specifically in Germany , Britain and France market . The assumption is that the company currently has no presence in these markets . The company lead select specific products amongst it range to offer on these new markets . The report will analyze economic performance of the selected countries , cultural dimensions , regulations and market first appearance strategies amongst other aspectsCompany selectedKraft Foods C ompany (Kraft ) was established in 1903 , an! d it has its headquarters in Northfield in Illinois State in America (network .kraft .com The company is heterogeneous in selling packed foods as well as beverages in the U .S and in some other countries much(prenominal) as Canada , Asia Pacific Africa , Latin America , Middle einsteinium and Europe .

The company products mix mostly comprises of beverages , snacks , convenient meals , stop and different packaged grocery items . Currently , the company has its routine in about 70 countries and markets its product in over cl countries ( HYPERLINK hypertext transfer protocol /www .kraft .com www .kraft .comComp any log ( HYPERLINK http /www .kraft .com www .kraft .comKraft s mission , vision and headingsMission statement : to embolden population all over the world to eat unwrap as well as live die lives . The mission captures the rattling meaning of what the company isVision statement : the vision of the company is to tense up and meet consumers requirements and be able to make food be an easier , healthier and enjoyable element of ones life . This indicates the signifi thunder mugce of health and health . More so , it entails the manners in which consumers can eat food and have a better liveObjective : The objective of the company is to inform the world , its employees , the customers and all the customers in concert with the communities , where the company makes and sells its products HYPERLINK http...If you want to get a full essay, rove it on our website: OrderCustomPaper.com

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