Adult Day Services at the WBRP Nursing Home in Flushing, Queens, New Essay

Adult Day service at the WBRP c be for Home in Flushing, Queens, New York - Essay ExampleThe paper presents the results of the analyses and the formation of a preliminary make out of strategies to take advantage of the identified opportunities (National Adult Day Services Association, 2012 National Adult Day Services Association, 2010 The Economist Newspaper Limited, 2010 Gleckman, 2009 Inter issue Health Economics, 2011 Hicks et al., 2004 National Bureau of Economic Research, 2012 Center on eon and Community, 2010). II. Market Analysis A. Market Demographics, Size, Characteristics While the nursing property is in Flushing, Queens, New York, we take the entire potential market for nursing home go and related run, existing or the be introduced, to represent of target market customers living in the greater Queens, New York area. This is a conservative estimate, as with right(a) marketing and targeting the target market geographically speaking can be as broad as the whole of Ne w York City. Focusing on Queens, the statistics are that the total population has been static at nearly 2.3 million in 2010, roughly the corresponding level as in 2000. People over 65 years of age made up 12.8 percent of the population, or more than 230,000 residents above that age. Some estimates lay out the number of people over 65 at about 283,000, with roughly equal numbers of men and women, and about 44 percent of the overall population being of Caucasian descent, 20 percent African American, and 17.6 percent Asian. This is the rough estimate of the potential market size for nursing home and related services in the Queens area of New York (US Census Bureau, 2012 Onboard Informatics, 2011 Wolfram Alpha LLC, 2012 ePodunk, 2007 Roleke, 2012). Prospectively, however, hypothesizing that adult day services provision is viable, the target market is expanded to include all adults who may avail of such services, short and long term. This expands the market size to all but those who are under 18 years grey-headed and living in Queens, or all Queens residents except for about 21 percent of the population, who are minors (US Census Bureau, 2012 Onboard Informatics, 2011 Wolfram Alpha LLC, 2012 ePodunk, 2007 Roleke, 2012) The median income of a household is pegged at roughly the same amount as the city median income, at about 55,300 dollars, while the cost of living is frequently higher as judged by the cost of living index of about 159, much higher than the national average of 100. This is a relatively wealthy neighborhood, and therefore is ripe for services tied to nursing home services (US Census Bureau, 2012 Onboard Informatics, 2011 Wolfram Alpha LLC, 2012 ePodunk, 2007 Roleke, 2012 Hevesi and Bleiwas, 2006). B. Market Trends, Events of Impact The recent recession has brought about changes in the buying power and long-term financial viability of a large swath of the American population, including people in Queens, New York. This has had an impact on the a bility of people over 65 years to finance long-term assist on their own and with the help of family. This in turn has had an impact on the viability of providers of long-term care to the elderly, including nursing homes and providers of corollary services to homes (The Economist Newspaper Limited, 2010 Gleckman, 2009 International Health Economics, 2011 Hicks et al., 2004 National Bureau of Economic Research,